Category Archives: Lawyer advertising

I ran across a case recently, which brought to mind the way that the legal profession is perceived by the public.  The case is Whelan v. Beothic General Insurance Co., [1992] N.J. No. 336 (T.D.)

The facts of the case are simple:  Mr. Whelan’s teenaged daughters set out to make some French fries.  They put some cooking fat into a large pot and put the pot on their electric stove, leaving the burner turned fully on.  Then they went upstairs to their room and started fixing their hair, forgetting completely about the fat on the stove.

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This, from Above the Law and Legal Blog Watch:  The Chicago law firm of Fetman Garland & Associates has been generating some controversy with its “Life is Short – Get a Divorce” ad campaign.

Corri Fetman, one of the partners in the firm, is reportedly the female in the advertising photographs, and is now apparently writing a regular column for Playboy magazine on “Love and the Law”.

Carolyn Elefant’s criticism on Legal Blog Watch centers around her perception of whether the campaign will be effective at attracting clients.  That misses the point.

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